A victory for diversity!Firth uses special edition shirt front advertisement

Ahead of last weekend’s Bundesliga match, Fc Fert and sponsor Hofmann Personal announced the launch of a special shirt advertising campaign to convey the club’s and sponsor’s stance against xenophobia, racism and discrimination.In the subsequent match against Mainz, the Players wore a new banner with the words “Vielfalt Gewinnt” (victory of diversity) to convey the club’s and sponsors’ stand against xenophobia, racism and discrimination to the audience in the stadium and at home.The move also coincides with the Nie Wieder!, a celebration of German professional football.(No more!)The event is held each year around the International Day of Remembrance of the Victims of the Holocaust on 27 January, the day the Red Army liberated the Auschwitz-Birkenau concentration camp.Ingrid Hofmann, founder of Hofmann Personal, said: “We are delighted to work with Fc Firth to spread our message of respect for diversity and against discrimination through the Bundesliga.”Club spokesman Holger Schweiwagner said: “It is admirable that Hofmann Personal has once again sacrificed himself to showcase the slogan ‘Victory for diversity’ and shows how important this action is for both of us.”

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